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logo Critique

Brief from client 

I am looking for a critique of the attached logo.

Scent-Centric makes scented wax melts, soap, bath bombs, etc.
I am thinking about rebranding the business.

1 Comments

Shawali's picture
1270 pencils
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Sorry, for the late feedback.

This logo doesn't really work for me. It feels very bland, overall. It may be not the case, but it really looks like it's been done straight on the computer. It misses that organic feel that hours of sketching would have given it.

The flower may be the most interesting part of the logo, but you kinda kill it with that blue circle. Generally, I'm no fan of a badge type logo as the main iteration.

This font is really not fitted for a rounded baseline. I'm also not a fan of the wordmark being split like this, it gets in the way of a good legibility.

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