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Logo feedback

JALynch | Thu, 06/15/2017 - 06:35

Brief from client 

This is the current logo of a market research agency and it would be good to get some feedback on this design before briefing in the new design criteria.

2 Comments

Shawali's picture
1375 pencils
Shawali | Thu, 06/15/2017 - 08:25

Well, there's not much to go on here... It's just some words typed in two slightly different and unmatching font with a very dull color scheme.

It's simplistic, uninspired, lazy and not memorable whatsoever.

A total make over is in order indeed.

ErinsSonicYouth's picture
80 pencils
ErinsSonicYouth | Thu, 06/15/2017 - 15:05
Idea
updown
Typography
updown

I mean.

I think the typography is appropriate. They were clean choices. I'd rather see "CAMINO" paired with a serif tagline, instead of a sans serif.

However, that's about it. There isn't anything memorable about this, or unique.

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