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Logo for Adventure Sports Apparel Line

Brief from client 

“ROCK IT" is a company created by a husband and wife who are outdoor enthusiasts and enjoy hiking, rock climbing, river rafting and horseback riding to name a few activities. Their apparel line is created for people with the mindset to : “Rock Your Passion”. Targeted niche audience is the West/ South West, U.S states, where people come from all over the world to play in and enjoy nature.

WE would appreciate your critiques, our future designs will incorporate different adventure sports.

18 Comments

xKillswitch's picture
424 pencils
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I prefer this version the best. I think you really nailed the weathered, rocky look on the font. The others look too clean and polished for my liking. This version is much more organic.

I must warn you, however, you need to only upload the black or white version only for this site. We're allowed only one logo per post. Not sure if this counts in your case, but it may get brought up by the mods.

Anyway, great job!

caribvs's picture

my first time posting, thank you, seems to be the consensus, appreciate your time and feedback

Shawali's picture
1375 pencils
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Yeah, your post will eventually be edited by the admin. It's alright, you can always post the other versions in the comments.

Another tip: it's better if you don't create 5 different posts at once. Since the number of post on the front page of the critique section is rather limited, it's only fair to the other poster to limit your submissions.

That being said, I think I like this version best, though I'm not sure you really need the mountain shape above the word mark. You already have the spiral thing. I think it's strong enough on its own.

Good job.

caribvs's picture

I agree about the mountain, we were thinking using the mountain on a sleeve, thank you and now I get it about posting here, I appreciate your comments very much, thank you

darkreixor's picture
76 pencils
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best version of all, i like the texture added on top of everything.

caribvs's picture

Thanks for your critique, much appreciated

BUBLA's picture
9 pencils
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Sorry to be a party pooper and sounds like a dick, but it is in there - how come nobody saw that? " K " needs to be fixed and . so, is a negative space in " C " . No offense to anyone, but...

Waffles's picture
233 pencils

That is a mighty and proud K!

Cesardesign18's picture
58 pencils

Very good observation Felix =)

caribvs's picture

as I do not know who Felix is, which observation are you referring to? Thank you

Cesardesign18's picture
58 pencils

Focus your gaze a bit in the "K" and you'll notice it.

caribvs's picture

hilarious, that is why important to get critiques, thx

BUBLA's picture
9 pencils
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I'm Felix and nice to meet you, Sir! Oh well, it takes one to point it out and then you can't take your eyes off it. These things happened occasionally and we all guilty of that. That is why is a good idea to inspect your work before sending and even bring someone with fresh eyes for a first critique. Good luck with your concept even thought that with a texture it is more suitable for a lumber yard for my taste - but it is still a very good one for sure.

caribvs's picture

thanks Felix

caribvs's picture

all good to help the design I appreciate it, thx

xKillswitch's picture
424 pencils
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You WOULD see it.

Waffles's picture
233 pencils

Rock it with your cock it!

caribvs's picture

thanks for pointing it out, you never know what others see, :=)

Version history

  • Version 1

    • I 100%
    • S 50%
    • T 100%
    • C 100%
  • Version 2

    • I 0%
    • S 0%
    • T 0%
    • C 0%
  • Version 3

    • I No votes yet.
    • S No votes yet.
    • T No votes yet.
    • C No votes yet.
  • Version 4

    • I No votes yet.
    • S No votes yet.
    • T No votes yet.
    • C No votes yet.