Logo for Logistics Company
Brief from client
Create an original, new logo to replace the old one. Company name: A2B Movers. A2B is a logistics moving company for IKEA deliveries and more. Logo featured on business cards, website, uniforms, and trucks.
The logo represents the "A2B" of the company name. The letters are a bold oblique Helvetica font to look as if they're moving in fast forward. This represents the purpose of the company--to move fast. I went for a sleek, simple design and included a custom drawn 2 with the look of a road to represent the delivery aspect of the company. Black and yellow will become the official colours of the company. The 2 connects point 'A' to point 'B', intertwining into the final destination of the 'B'.