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Logo for trading company in SEA

Brief from client 

designing for own business

New trading company in South East Asia for use on future website. No retail usage planned.
Created using mostly stock graphics.
Thanks for any feedback!

9 Comments

acont99's picture

I should add that the name "Avisio" is short for "Asian Vision", hence we're trying to separate the letter "A"

Shawali's picture
1266 pencils

What do you mean by "created using mostly stock graphics" ?

acont99's picture

By that I mean I used freely available graphics, fonts or shapes to create a few logos that we reviewed internally so far. For this one in particular I used a circle and used a brush tool to create a caligraphy or brush effect on the circle ( seen that somewhere else before).

ErinsSonicYouth's picture
70 pencils

So you didn't actually design this logo?

Why would you need stock graphics for a circle and an illustrator brush?

And why are you outright admitting that everything you're doing is referential, and not in a good way?

acont99's picture

I guess I was expecting too much in hoping for a simple opinion on the logo. I was being frank about the way I made it but it seems to rub some folks the wrong way. If all people wanna do is criticize the way the logo has been created then never mind. Will just delete.

Shawali's picture
1266 pencils

No, don't worry. I feared that you meant you've used clip arts to make this logo. Which is a big no no in this line of work. But using fonts and brushes is ok, although I usually advise against the later.

ErinsSonicYouth's picture
70 pencils

The way you make the logo does need to be criticized, you're not here for us to tell you clip art is ok.

If you used regular Illustrator tools, that's perfectly fine, but if you used somebody else's graphics and claimed it as your own, that isn't. That doesn't make for a good logo, and it degrades the designer as well.

We've all been working in the field for years, we aren't telling you anything that wasn't told to us over and over again.

acont99's picture

I did use a graphics editor, Gimp to be clear. And no “stolen” clip arts as was suggested were used. Nevertheless I don’t appreciate the rude and patronizing tone of this last commentator just making assumption instead. Seems to be a rather sad and unhappy fellow.

ErinsSonicYouth's picture
70 pencils

"Created using mostly stock graphics." is where the miscommunication happened.

We react a bit harshly to things like this, and if it was just a misuse of words, then there's no problem and we can rescind those comments.

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