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Logo of "Arabic Translator" startup

Brief from client 

Translation agency, looking for simplicity and attractiveness. The logo should be modern and catchy. No specific color preferred. The startup is going global and will travel to international trade exhibitions, so the design should not look like an amateur work, it should be strong and perfect, to stand among competitors.

I choose a simple and modern font. The name says it all so no need to complex writing styles.

As for the colors, I browsed hundreds of logos of translation companies, and found that most of them are either red, green or blue. So I decided to take a different direction and chose purple with pink.

As for the icon, I also noticed that translation is always symbolized by alphabetical letters, Chinese or Japanese letter, arrows, earth, paper, pencil, ... etc. I decided to go abstract and find something that can reflect translation in an indirect way. The flying was the best image I could think of "translation takes you from place to other, it allows you to sell your product in another country, ...etc". I used a bird icon in the beginning, then it looked like twitter :) Then chose wings, and it looked like an airline logo, then finally decided to take the paper plane. I think it looks nice.

Please share your feedback!

9 Comments

Shawali's picture
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I don't think this logo works. Mainly because it's bland and generic. To be frank, I thought at first it was a spam, like those we get daily.

The paper plane is mainly to blame here. Just made a quick google search and there are hundreds of using it : http://tinyurl.com/qd9cv7k

Also, I think the relation with the whole translation business is a stretch. A paper plane says "travel" in a more concrete way. You can't really go "abstract" with something which is strongly indentified with something else.

I think there much more you could do with this type of client and that paper plane thing doesn't do it justice.

Good luck.

msmemsme's picture

Hello, What about this one. I need your feedback please.

Shawali's picture
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Same thing. It looks like a travel agency or an airline company.

Forget about the paper plane.

lytlgrl's picture

I think you should just start over with some new sketches that address the idea of converting something into something else. But my general feedback on second logo: no strokes on type, no drop shadows and what do balloons have to do with translating? And the font does not look professional at all.

joseleaponte's picture
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Logo typographically not work. The Harabara typography is very common, besides Helvetica is plagiarism.

Shawali's picture
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You might want to check what "plagiarism" really means, because there's no none here.

joseleaponte's picture
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Harabara is plagiarism of Helvetica. No more.

DerekBrunson's picture

Does this company have good reviews? Right now I need help translating a video from English into Arabic. Can they help me with this task?

CODDYG's picture

However, I can recommend you to use the VidBy service to translate videos from English to Arabic. Their service at https://vidby.com/video-translation/english-arabic offers high-quality and professional translation of video materials between these languages. With VidBy, you can easily convey the meaning and content of a video to your audience in Arabic. They offer a variety of options and tools to suit your needs, including subtitle selection and display settings. I believe that VidBy can help you with this task and provide high-quality translation of your video into Arabic.

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