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Loopin

Brief from client 

a simple logo to communicate the idea of including your goals in your digital life/ digital loop

tried an inward loop mark and handwritten font.. could use some help, I'm tired now..going to bed :s

6 Comments

BUBLA's picture
9 pencils
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LOL, I see glasses here. Sorry, this one lacking any creativity what so ever. It is a very lazy done concept. Time for P/P.

xKillswitch's picture
424 pencils

User name in all caps...check.
Points out obscure imagery within the logo.....check.

It can only mean one thing.

callmeJ's picture
8 pencils

thanks bubla, I was just too tired last night ill fix this up! And whats P/P?

BUBLA's picture
9 pencils
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Paper and Pencil, sorry for the abbreviation style.

fredrg's picture
84 pencils
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I like the idea you are striving for, but I think you are missing the mark with this version. The biggest thing missing here is you are illustrating a concept as much as a logo, so unlike a simple logo you need to convey that concept at a glance. Here, without the description, there is no way to tell what Loopin is all about, or what message you are trying to send. Again with a logo it's ok to be obscure sometimes, but here you need that message, it's really gonna take some thinking to hit that ah-ha moment on this one. A couple of thoughts on your type, again I like what you are aiming for, but you have fallen into that grey area between crisp, clean, mechanical script and hand drawn script, and that makes it a little awkward. If you are aiming for a digital/mechanical script, then you need to smooth out the curves, make the line ends consistent. Hand drawn, loosen up, vary the line weights, lose the flat ends on the lines, you know the rest. (i've seen a lot of young designers/illustrators create very natural hand drawn looks in Illustrator and completely ignore the little squared off ends of the strokes, it kind of ruins the illusion)

Sorry if this is long winded, though it might be more helpful than just saying try again.

callmeJ's picture
8 pencils

I've pushed the logo for more, any thoughts on the other versions?

Version history