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Malébolo Underwear

Brief from client 

Malébolo means something evil, he wants to put that idea in her garment that is men underwear, the slogan says a touch of evilness for your interior, taking a double sense about the personality of the user and the brand. The client had the word Malébolo in a rusty text, he wanted to look more stylish and sharped, the previous skull was childish and all the elements was putted without order, he wanted to look more professional and serious, improving the previous elements whit little but substancial changes

For the word Malébolo, that is the brand, i choose a serif font with details in L letters thats are like fangs, the old logo was a little bit childish skull and i propose this serious skull directed to an adult user, finally the slogan is in a medium serif font that is accord to the main font design but more simple

2 Comments

JNF Design's picture
11 pencils
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Looks great, maybe add teeth to the skull and capitalize the words in the sub head?

unterm rad's picture
88 pencils
Idea
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I like your skull, it's unique. I'd keep it as is, no teeth. It adds to the distinction.

The main text looks good. Those descenders on the L's are sinister and give the otherwise tired Times font a fresh look.

Subtext needs to change though, it's just stuck there without much thought or creativity.

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