Brands of the World™ an All Creative World site
Brands of the World is the largest free library of downloadable vector logos, and a logo critique community.



mariapipi

Brief from client 

The client just asked for a logotype to a kids clothes store, and gave me freedom to do whatever I want.

16 Comments

Carlo_5's picture
10 pencils
Idea
updown
Typography
updown
Colors
updown

When I first glanced at this after reading your brief, I got the idea of the little girl looking at herself in one of those old fashioned hand mirrors. Could be something to play with. IDK, maybe if you like the idea by enlarging and skewing her.

It appears that you created the symbol which is great, if so. She does look a little bit older maybe due to the off the shoulder dress? Yet, I don't know that could be exactly the type of clothing, ie; for events and such that they sell, in which case my point is moot.

Like the font, but feel the PT. size in comparison to symbol is too large. Also you may want to add or have to add, "clothing store" of some sort underneath, so the smaller size may end up helping.

Nice start.

dExZz's picture

Exactly, that was exactly the idea, an old fashioned but soft mirror. Yes, I created the character myself and it was supposed not to look so childish because the name "Maria" is mostly used by old people here in Portugal.

I'm not sure about the type of clothing they'll be selling but the word "Pipi" means fancy here in Portugal.

I agree with you, I'll have to ask if I can put something underneath "mariapipi", it will be better for both parts, I guess.

Carlo_5's picture
10 pencils
Idea
updown
Typography
updown
Colors
updown

About adding text underneath, I wasn't suggesting you need it. I just feel the point size of the text is too big in comparison to the icon and in the case you do need to add "clothing store" or something, you will have the room if reduced.

dExZz's picture

You know you weren't, but I think it will be better for both parts. It will be explicative and it will be a great fit for the logo.

ErinsSonicYouth's picture
63 pencils

So.

Right away, that symbol doesn't look like a child for me. I thought it was an elderly woman in an old fashioned dress. That paired with the hat, the dated white belt, and the eyelashes that look like wrinkles, I think you need to rethink her.

The illustration style itself is cute, but I wouldn't use it for a logo, simply for the fact there's no real way to turn this into a black and white logo without it looking fairly strange, and a lot of the small details won't be visible if this logo is scaled down to a smaller size.

dExZz's picture

Wow! All that things? I wanted it to look as a child obviously, but with an old fashioned style as I said on the previous comment, the name "Maria" is mostly used by old people in my coiuntry. I even considered putting a wood spoon on her hand! :)

I agree with you, maybe it's not pratical because of all that things but I had the necessity to create a "character" as soon as I heard the name of the store.

Carlo_5's picture
10 pencils
Idea
updown
Typography
updown
Colors
updown

I agree. I think I mentioned the off the shoulder dress, ---- and the hat makes me think of a 1950's nurse in the USA. Yet, I don't know the children's styles where you live so... There is definitely a way to simplify her, I would think by sticking with the mirror effect and maybe just using line art for her face as the reflection and enlarging her to rid yourself of most of the body.

This should make B/W simplification much easier.

I did want to mention possibly playing with the mirror stem.

dExZz's picture

I've never seen it that way, now I remember the nurses! :D The children's styles in my country are nothing like this, but I wanted it do be different and as I said before the name "Maria" is more often on elderly women.

I like your idea, but I think it would be pretty complex and difficult to achieve.

j.o.y's picture
228 pencils

In my opinion- she's just too much for a logo. Maybe spend some time looking at other logos in that industry- they usually consist of a simple icon (a bow, a flower, a butterfly, etc.) and cute typography. Use that inspiration to make something a bit more simplified.
As someone mentioned, her little details might give you trouble down the road- for signage, small applications, black and white only advertisements, etc.

dExZz's picture

Maybe you're right, too much for a logo... Usually, I don't do this kind of things and I felt the need to creathe a character here, but it was pretty hard to give her the personality and be simple.

cooperads's picture
153 pencils
Idea
updown
Colors
updown

The "off the shoulder" dress doesn't say child to me. The colors are too subdued for a children's clothing store. I think she appears to be more of a bridesmaid than a child.

dExZz's picture

I wanted her to look cute and old fashioned at the same time. I went with the pastel palette...

JNF Design's picture
26 pencils
Colors
updown

I think you need to rethink the colors. You went too far down the pastel road, making it hard to read.

dExZz's picture

I don't have a problem reading it, but I'll try a new color scheme.

Shawali's picture
1246 pencils
Idea
updown
Symbol
updown
Typography
updown
Colors
updown

I also think that this is too illustrative and complicated for a logo. And I also find this girl to be a bit creepy, with these naked broad shoulders ;)

Keep things simple. Find a very simple symbol which illustrates the best what you're going for.

There's a disconnection between the stiffness of the symbol and the organic feel of the scripted font.

Keep sketching and pinteresting!

dExZz's picture

I have to agree with you, it is pretty complicated, usually, I don't go that way. But the first thing I thought was to create a character, you know? And I got pretty deep on that. I agree with you on the font choice too.

I sketched a lot for this, I created it myself, but I'm not that talented at sketching! :)

Version history

iStock Offer