Mindful Happiness
Brief from client
Logo refresh for my personal passion project. I've uploaded this logo to receive feedback from an outsider's perspective (intentionally not providing in-depth knowledge of the brief at this stage). Thanks for your understanding.
Logo refresh for my personal passion project. I've uploaded this logo to receive feedback from an outsider's perspective (intentionally not providing in-depth knowledge of the brief at this stage).
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* Feedback *
Please provide answers to the following questions:
• What do you think this business does / offers to its audience?
• What target market does this design appeal to?
• Is this design gender-neutral?
• What emotional response do you get from looking at this logo?
• Do you think this business is calming & approachable?
• What emotions do the chosen colours evoke & represent?
Thanks so much for your time & feedback.
Cheers,
Jo
7 Comments
At this point, I would say psychological services for children (perhaps hypnosis)...or a gardening retreat for children so they can destress by getting back to nature. I think this is more geared toward women than men. I am not particularly fond of the blue/green background.
Thank you so much for your feedback @cooperads. I've taken your comments into consideration. :)
May I ask why you're not particularly fond of the blue/green background and what colour/s you might recommend instead for a gender-neutral brand?
Cheers,
Jo
Don't change it on my say, I am just not fond of that color. That is my personal bias that I allowed to leak into my comment.
I would also guess mental health services, geared toward children?? It seems it would appeal more to women than men- by the colors and the symbol, which looks like a baby to me.
I like what you did with the typography, but I am not a fan of those "rays" coming out of the symbols head. They are unevenly placed and spaced.
Thank you so much for your feedback @j.o.y. I've taken your comments on board. :)
If this represents mental health services for the general public, what other symbols do you think might represent this better?
Any thoughts are much appreciated.
Cheers,
Jo
Is this possibly for a brand of baby food?
Thanks for your comment @xTheKillswitch. It's not meant to be for a brand of baby food, but I completely get why you see that. I'm considering changing the symbol so there's less confusion. Thanks again. :)
Cheers,
Jo