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MoonBeam

Brief from client 

The client wanted something nice and simple for his massage place.
Gave me the name and the tagline.

So by the customers description I made this. I think it's simple enough.
I know it's hard to make a square option for later use.

6 Comments

ErinsSonicYouth's picture
45 pencils
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Ahhhhhhhhh

You have an interesting concept here. You do. But there is a long way to go before this can truly be a logo.

Your number one rule: Make sure your logo can efficiently work in black and white. If not, you need to simplify, simplify, simplify.

Your subfont is far too thin. Once this is shrunk down, it will be illegible.
Your main font is clear and to the point, however it is a tad boring.

I love your concept of the moon beam, but it needs to be pushed to be as efficient of a logo as possible.

Teebor9's picture

Thank you for the info!
By black and white you mean pure 0 and 1?
(Where 0 is black and white is 1? And there is no gradient between?)

unterm rad's picture
88 pencils
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Try it with a halftone screen:

ErinsSonicYouth's picture
45 pencils
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Yes,

Successful logo rule number 1 is the make sure your logo works in black and white.

unterm rad's picture
88 pencils
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The fonts used need to be more distinctive. Not to insult you, but I can't stand Arial... it's a cheap knock off of the classic Helvetica. There are countless fonts of a similar style if you look around.

I don't usually like symbols sitting in for letters, as your moon does. But in this case I think the idea works pretty well. One thing though, is that the beam of light is projecting off the dark side where a shadow should be cast. Perhaps if you flip the moon the other direction it would make more sense.

This is a good idea to start with. Try some new fonts and play with it, see where it goes.

Teebor9's picture

You don't insult me. Also, it's Avenir, not Arial. :)
I tried the moon flip, but it looks bad for me. Also this is a paradox look. :)
Thank you for the tips!

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