Morilla Outdoor Gear
j.o.y | Thu, 02/04/2016 - 18:33
Brief from client
Client wanted to update their logo for an outdoor gear company (tents, hammocks, coolers etc) to something more "rugged, manly."
Made an effort to make the logo more "gorilla" less "yeti" and increased stroke width on the name. Added a bit of color as well.
Is it working? Or is this a lost cause/nice try sort of idea?
2 Comments
I'm sorry, I still see a yeti. The grey colors are probably at fault here.
I would make all the strokes the same thickness and I would reduce the siez of the symbol.
I think for me it's the jagged lines at the bottom that contribute toward the yeti look.
In this revision, I might note that while you changed the mouth to look less cheery, the eyes are the same. It's a weird expression at the moment.