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MosTherm Logo

Brief from client 

Logo for company producing antifreeze liquid for thermosystems. Must contain words Moscow or Mos

3 Comments

carlgoldson's picture
8 pencils
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this works to an extent.. typo is nice,

Anti-freeze though? the colours resemble heat. and when i first looked at it i thought the bottom / right part of the logo was a flame.

and now the more i look at it i think it's wrong. I dont see an M, i see a drunken N.

change the colours to a cooler tone, and make the M fit.

You will however have a logo where an "M" is in the circle like a lot of other companies.

saraqroxy's picture
158 pencils
Idea
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I would definitely start over- the color is clearly the wrong choice (for the exact reasons that carl mentioned above), the symbol definitely has a flame look to it, I can't see an M and I would hate to see yet another 'letter in a circle' logo, and while the font choice is fine, it could easily be applied to a new logo!

Back to the drawing board, perhaps!?!

global-vector's picture

Thanks! Very helpful notices.

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