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mothersockers

Brief from client 

Logo for a hipster brand of socks. To be used also on the package (the thing that clips the socks together).
Client wants the brand name written together with small m.

I am using the heart/sock to make the brand stand out a bit and be more rememberable.
I was trying to make the logo look "closed" and "compact" like a stamp for the package. I am not sure if it is a good thing it just felt good for me.

6 Comments

Jokkmokken's picture
9 pencils
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Love the concept! The font works, nice and timeless. Perhaps a bit to blend for me though. Also the overall balance is a bit off to me, it feels very heavy at the top as the text is pushing the logo downwards. Then again thats just me, I think this works really well with the brief you gave.

B.R.T.'s picture
3 pencils
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I'm really liking this as well. I will say, however, when I initially saw it, I thought it was maybe a clothing brand for infants (mainly because of the little heart-shaped sock), but it certainly has a hipster aesthetic. My one little nitpick though is the type doesn't seem to be lined up properly. As you can see in the image below, it's a little off to the right. Other than that though, this is great!

Aneticekrakatice's picture

I see where you are coming from with the infants.
Oh, good eye. I will have to check the version I am gonna send to the client way more carefully. :)

j.o.y's picture
203 pencils
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Ok- don't fret about the thumbs down- this is a pretty good idea, and I can see the "hipster" look you are going for.....BUT =)
The font isn't working- it's too bland. Also, making all the line/stoke weights match up will unify this logo.
I stole a quick reference off google to show what I am trying to explain. You have all the elements- the clean, simplified, geometric based look for the style, but it falls short- and mostly the font is whats bringing it down.
I think this is a good start and I can see it on packaging- but you need to keep refining for this to be perfect.
When something is this simple- everything has to be spot on!

botw's picture
222 pencils
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Great work, but the typo doesn't work that well with that circle. There may be a simpler and more compact way to handle it. Also, you may want to consider a less minimalistic color scheme.

Aneticekrakatice's picture

Thanks! You are right, now I see it.
For the color scheme I forgot to say that the client prefered bw because the printing.

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