create a brand that represented his work with architectural models.
client: Mr. Mozart Soares Teixeira
Augh! I'm so torn... Certain parts of this I loooooove. Actually, many parts of this I think are really great. For instance:
The finger graphic is lovely, clean and simple lines but you can definitely tell it's a finger at the same time.
The color is awesome- I'm a sucker for dark gray.
And the fonts are both great, imo. They are handsome fonts on their own but they're also working really well together. I'm not even bothered by the small cap 'z' for some reason. Normally that might bother me.
Buuuuuuuuut. But! There's something about putting all of these nice elements together that's not quite clicking for me yet.
I can't tell if it's just that it's such a tall logo, or that I'm not sure what exactly the person under the finger is supposed to mean or represent!?! .... Or both of those factors combined, perhaps? Is this one of the things like the candlestick and the two girls' faces and I'm just not seeing the shape represented by the darker color?
Either way, I'm not being of much help with suggestions on what to change. I really love a lot of what you have here (as evidenced by the green thumbs) but it's like there's just SOMEthing that's not clicking into place. Maybe I'll log in in the morning and find an explanation to the inquiry I posted in that last paragraph!?!?
Architectural models is a work which is necessary to develop small scales. And the meaning of the brand is: small human scale in architecture. Also, I used the name of the architect (Mozart) to make a reference to his work, which is considered an art.
Ooooooooh!! That makes a lot more sense!! And it makes me like your logo even more- swell job!
Almost done here, lovely done in fact. I would remove the line between text and subtext or make it longer and thinner, align the text and the subtext and make the space between them smaller.
I think that's a great idea hueroth- about removing the little line and moving the bottom text up a bit. That might just take this from an A to an A+!
thanks sara, i appreciate your appreciation very much.