NAV arquitetura
negooz | Mon, 11/28/2011 - 20:06
Brief from client
Come up with a logo for a new architecture company. The company wants the logo to spread the idea of modernism and simplicity.
I tried to come up with a logo that have some "architecture" elements, such as rectangles and arches. As the brief from the client requests something modern, I tried to "blend" the shapes overlapping them and using a gradient.
4 Comments
Está ficando bacana, porém alinharia a cabeça do A com a ponta superior direita do N, deixando o A assim | ao invés de assim /
Dê um respiro entre NAV e "arquitetura", pois estão muito colados.
Sobre as cores, no NAV usaria um laranja sólido ao invés de gradiente e no "arquitetura" usaria um cinza mais claro que este (talvez black 70%).
This just won't work. Your 'NAV' acronym is too thick and busy and not enough elegant for an architectural firm logo. 'Arquitetura' typography doesn't work with this acronym too.
I would rethink this whole concept and start over with a fresh idea.
You only pull this off if the shapes are really well designed and work well together. All the spaces and weights have to be balanced. Right now too many different angles and spaces.
Based on what I think you are trying to achieve what do you think of this? I've only taken a screen grab and recut it for time reasons so please don't judge me on my skills lol Purely putting it out there.