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Nazca Insurance

Brief from client 

Client is looking to open an insurance company called Nazca Insurance. Nazca "are a series of large ancient geoglyphs in the Nazca Desert, in southern Peru." He wanted to incorporate one of these Nazca lines in the design with the colors of the Peru flag, Red, White, and Green.

also created a 3d render of what the sign might look like outside the retail space https://i.imgur.com/Yg2Vt5p.png

2 Comments

fredrg's picture
79 pencils
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I like your font choice, I would play around with some lighter weights for INSURANCE just to see how it balances. The nazda glyph in the letter A does not work at all for me, looks too forced, it's not a natural fit. I would suggest the glyph be completely separate from the name. Also the Peruvian flag is just red and white, and much brighter, you have almost a purple cast to the color here.

Shawali's picture
1198 pencils
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i agree with Fred on the symbol. Too complicated and gets in the way of legibility.

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