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Negative photography

Brief from client 

he bring the name from the (old type of negative films i think)....and he want to have a logo related to present.

i play on the negative area of E and V, but i don't know if i want to add a design element reflect photography if it will fit...

6 Comments

G13Design's picture
144 pencils
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I think it is a good idea, but it isn't working here.

I would do the negative thing on only one letter and work on the execution.

The name obviously has "negative" connotations, but that's up to you.

carlos 86's picture
10 pencils

i understand, but does adding a graphic element will be better, or staying on the typography execution??!!

G13Design's picture
144 pencils
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With photography, it is difficult to create a graphic mark that isn't cliche'.. You would need to be very creative.

And if you are already doing this much with the typography, I don't think a graphic is necessary, and could even make the overall design worse.

splashster's picture
124 pencils
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This doesn't work like this.
I think you should play with the whole word not just random letters.

luenib's picture
114 pencils
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The idea is good because correctly executed makes the logo look smart, catchy, and attractive.

The problem here is precisely the execution. The left side of the negative "E" is a straight line, the right one is a curve. Perhaps you should try with a square font and see if the idea still works.

You could also try to make your own font like Holitter Block or Someshin.

2423media's picture
163 pencils
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Agree that a graphic element would be a cliche. If you're going to go with the idea you have, watch the kerning on the letters, it looks a little off. For example the "G and A" or the "N and E, versus the "V and E"

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