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Newborn Photographer

Brief from client 

No brief, I want to make a logo template.

I followed your advice and redraw the baby.
I like it more now. I hope to see your comments soon.
Thank you.

8 Comments

xKillswitch's picture
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I think you're on the right track. I think at this point it's time to really consider simplifying it. When scaled down (observe the thumbnail to the side, for instance), you lose a lot of detail anyway, and it looks busier. Also, you're more than likely going to run into color limitations further on (black and white for sure). For this reason, it's best to design in one color, then add it in later.

There's a lot going on in the baby. Cheek tone, paint on the face, several lines of color on the side of the face to simulate lighting, etc. Now look at the thumbnail. Can you see any of these tiny details? The answer is probably no. It's great when sized larger, but you don't need an illustration, just a nice mark to capture the essence of the business.

Now, for the typography. I'm not sure I'm 100% sold on that font. It looks like Disney's font a bit actually, without looking it up to compare. In any case, as I mentioned in the previous version, it would help to align the edge of the reactangle with the type. Just to keep everything orderly.

I would also avoid gradients. It's a good touch for an illustration or any other purpose, but for logos it's best to keep things solid.

You got this. I think you're nearly there.

chriss2014's picture
1 pencil

Nice to hear from you, since you were here in V1 too.
The font is this
http://summittype.com/fonts/15602/hennepin.html

I attached the text how I think you say, not sure. I put the text larger because I think the logo will be suitable for a first name/ last name business (photographer} or something like "James Photographer" so a lot of letters and when scaled down, the text will be too small?

About complexity and simplifying I have to think more.

For sure you read my mind right: I have struggle tracing the line between illustration and a logo. On stock logo websites, logos seems to be more simple and clean.

But there are also a lot of great designers I admire that put tons of details into logos. To see what I mean:
http://mljarmin.com/portfolio-cartoon-logo/
http://www.sosfactory.com/logo-design.php

As i don't have too much experience with logo design, I try to create my own style. But also I keep an eye on what I like and what sells. I mean if it looks nice and clients seems interested this kind of detailed mascots, why not?
Or maybe I think too much about marketing :)

xKillswitch's picture
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Those symbols aren't logos. They're mascots and brand icons, essentially. You wouldn't use them in the same way as you'd use a logo. A logo is a quick, simple (or in some cases, detailed to a point) icon that connects the brand's name with its function. A mascot itself doesn't tell you much, except perhaps what kind of personality you can expect from that company. Trust me, detail is great but this isn't the time or place to fill your logo with small parts, tons of color and gradients.

martziano's picture
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You have to makeit clearer, I mean the idea of a baby on a film And always, alwyas avoid faces on a logo.

jvdende's picture
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I really recommend you removing the gradient in the typography.. besides that it looks pretty good to me.

cubby's picture
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Too much detail, too many gradients, and a baby that looks like it's wearing makeup under its eyes. But, it's an idea you can work with!

You're confusing logos with product branding. Product branding is often more complex and detailed, making its use much narrower than a logo. Software companies are a great example of this difference, and I've attached some samples. Company logos on the left, software icons on the right.

A few tips from David Airey's excellent book “Logo Design Love” which I think are important for you to keep in mind:

10. Work in black and white
No amount of fancy gradients or color choices will rescue a poorly designed mark.
By refraining from using color until the end of the process, you and your client are free from distractions of a preference for, say, green, which leaves you free to focus on the idea.

12. Remember legibility
The public most likely will glance at the logos you design for only a second or two before moving on. So legibility is key, especially when the brand isn’t well-known. For instance, a client’s handwriting may look pretty, but if most people can’t read it immediately, then don’t consider using it as a logotype.

17. Aid recognition
Keeping your design simple makes it easier for people
to recognize it the next time they see it. Consider large corporations like Mitsubishi, Samsung, FedEx, and BBC. Their logos are simple in appearance, and they’re easier to recognize because of it. Keeping it simple also allows for flexibility in size. Ideally, your logo will work at a minimum of around one inch without loss of detail.

18. Test at a variety of sizes
Try printing your work to ensure it’s clean, with a good level of contrast on paper, and not pixelated. But don’t just print a single logo. Replicate the design at a range of sizes and colors for variation. There’s no point in using a full page of paper for just one tiny design.

23. Don’t be afraid of mistakes
Everyone makes mistakes. Learn from them, and move on.

Some more tips available here: http://www.logodesignlove.com/logo-design-tips

For inspiration: http://www.underconsideration.com/brandnew/

chriss2014's picture
1 pencil

Wow cubby, that's a long post :)
At least for a while I will limit my uploads here to more classic / less detailed look logos. For the moment I removed the face paint...

You are so passionate about logos, I can see in your posts.
I invite you all to talk more about this subject- details in logos - in the forum, this way I hope more users can get involved
http://www.brandsoftheworld.com/forum/very-detailed-logos-good-or-wrong

WilliamCarter's picture
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While some have pointed out company logo designs have more or less similar characters as quoted in http://www.logodesignlove.com/logo-design-tips, I'm afraid it'll put too many restrictions on creative freedom.

Logo designs may not be simple. Logo designs can be a mascot or cartoon or even a character. Logo designs can even be a real photo. Just take a look at the logos of the Olympics in different years. Besides, observe the logo styles and trends in http://www.logolounge.com/articles/logotrends and you'll discover they can differ a lot and are quite unique. While you've mentioned some designers I also admire, I also design similar mascot and cartoon logos in my gallery http://www.mascotlogocaptain.com. But I try to strive a balance between details and simplicity.

While your logo looks good overall, I'd prefer a more legible or elegant font instead of a baby-like handwriting font. It doesn't need to be in that style to show that it's for a newborn photographer.

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