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Personal Brand Mark

Brief from client 

My initials are NJP and I've been using a handwritten version of this mark since middleschool.

Version number 2.

8 Comments

JNF Design's picture
25 pencils
Idea
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Symbol
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Typography
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If your initials are NJP, then why did you put them as JNP in your logo?

VossBoss's picture
2 pencils

My thinking was that, it being a logo mark, it needs to be recognizable and solid. The N is the most solid of the three and having it at the center seemed to unify the other two letters.

I also was probably going to have it next to my name.

ErinsSonicYouth's picture
63 pencils
Symbol
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I actually don't dislike this version.

It looks like a very elaborate "N" at first glance, then you see the J and the P.

So the fact it technically goes "JNP" isn't a problem for me.

VossBoss's picture
2 pencils

Thanks! That's what I was hoping.

Do you have any thoughts on end caps of the p and the j?

ErinsSonicYouth's picture
63 pencils
Symbol
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I'm ok with the one on the J, i'm not completely sold on it being necessary on the P.

I'd have to see it, because its possible that getting rid of the one on the P could make this very left-heavy

VossBoss's picture
2 pencils

Thank, I'll mess around with it. See if I can balance it out.

Boghir's picture
2 pencils

I disagree. If the logo is causing confusion even to some, then to me the logo is not doing what it should be and thus should it be revised.

Carlo_5's picture
10 pencils

I don't think that the extended Top of J and bottom of P are working as well as they did in the other version.

2 things to think about -

1. is that we read left to right in English and thus regardless of the N being ever so slightly more prominent the mark reads J N P.

2. See the below pic. It is a monogram. The last name initial is put in the center, larger than the other two initials, the first initial on the left and the middle on the right.

Think about this when you rework it. if you choose to up the size of the N it may read as that being your last initial. Just a thought.

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