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PIXEL8

Brief from client 

Self promotional logo for my own freelance graphic design services.

Long time user of this site, first time posting.

My aim is to create a clear concise logo, easy to read with the "8" element to be interpenetrated as part of my name "PIXEL8".

Feedback appreciated please & thankyou!

3 Comments

JNF Design's picture
37 pencils
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Hmm, I think the logo is visually interesting for sure. I just have a few issues with it.

For one, the 8 above the L wasn't clear to me until I read your description. I just thought it was an abstract pixel design. I think having the 8 in your title twice is a bit redundant. You might want to make it clearer and the title and remove it from "CRE8IVE".

Secondly, I think it's fine to go with a pixel direction for your self promotion but it's been done before. A lot. All designers work with pixels. What aspect of your freelance service makes you unique? What do you bring to the table that others don't? Are your turn around times super fast? Is your customer service a big selling point? Something to think about.

davidherron's picture

Thanks for the feedback!

My freelance design services will be secondary to my main job in the signage industry so i'm kinda not putting as much effort into it as many other freelance designers would.

I am aware that the "8" in the main logo is not obvious to many, but my intention was for it to be interpreted as an abstract design element. Adding the "cre8ive" statement is only there to highlight the figure "8" and to make the viewer backtrack and realize that actually that abstract shape looks like an "8" also.

However, i'm not convinced on my subtext as I don't really want to include any but without some form of subtext the logo or name Pixel may not be obvious to many that this is a graphic design service.

As ever, i'll keep working on it and see where it goes...

Shawali's picture
1289 pencils
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JNF took the words out of my mouth... Or hands... Or fingers... Whatever ;)

I agree 101% with the issues he pointed out. I too did not get that the symbol is actually an 8.

The "cre8ive" things might have been a cool idea in 2003 but now it's a bit gimmicky.

I also agree on the whole pixel strategy. Done to death for many years.

But overall, this looks graphically really good, everything falls right in place.

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