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PLACAS JI

Brief from client 

A simple and objective logo.

Logo JI plates, simple, clean and direct, realize that the symbol surrounding the name, form the plates, the product itself to be offered. The sole purpose is to promote and offer the product, without many bugs, the simplicity of the logo, offers more vision, to the product offered.

1 Comments

Shawali's picture
1270 pencils
Idea
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Sorry for the late feedback.

This logo isn't too bad but it's not finished. The kerning on the main font seriously needs to be fixed. Same with the subtext. The way the symbol cuts off around the J needs to be reworked.

Going back on the subtext, your basic iteration of you logo shouldn't include it. At small size, it would disappear completely. Look at the thumbnail on your post in the Critique Section page. It's unreadable.

Globally, as I said, this logo isn't too bad and would look much better once it's refined.

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