Automobile listing website
I'm working on a rebrand for a website that has autos for sale.
I guess the first thing that came to mind was "If wheels is so bold and prominent, why is there a steering wheel as the symbol?" - but technically that's a wheel too I guess. Other than that:
The font for "wheels" is really simple and plain- dare I say 'boring'?
The steering wheel symbol looks like clip art, and I don't think the reflective effect is really needed.
The alignment of "polk" and 'wheels' bothers me- I don't know why they aren't left aligned and I don't know why the descender of the 'p' is sticking into the 'w'- that also bugs me.
Overall, it just kind of strikes me as "eh". It's more than fine to have a simple logo, but this one just doesn't really say anything to me. Or it just doesn't have that special something that draws me to want to look at it again, you know?
I think you should start over, grab a beer and a pencil/notepad. Maybe figure out a different way to incorporate a wheel into the word, or think of a more unique/less clip-arty symbol that'll garner some attention?!
The one positive I can toss out there is that I don't mind the font you chose for "polk" - it's simple and attractive- which might be why "wheels" comes off as so drab.
Upload another version (if you do wind up starting over, that is) so we can all take a look!!