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Practicing Logo Design

Brief from client 

Randomly generated words: Cow Root

I'm not a professional logo designer, but I'm trying to learn. Any feedbacks on this? I feel like there's a lot of wrong stuff here.

7 Comments

ajscar's picture
1 pencil

I have no idea what I'm even looking at. I'd say if you're trying to learn, you might want to take some design classes.

ErinsSonicYouth's picture
77 pencils
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I'm equally unsure what I'm looking at.

I get that you're trying to practice logo design by doing the trendy idea of taking random words and coming up with an idea. I get that it seems like a good exercise.

The problem is that you are obviously, and blatantly, ignoring several design process steps, which I'm going to assume comes from your inexperience.

You're jumping right into the computer, which is a HUGE nono. Its also a bit obvious to me that you're not at all comfortable with the program you're using, or else you'd have knowledge of the *smooth tool*, the *anchor tool*, and the pathfinder panel, which could have alleviated a TON of issues I see with your typography, from tough edges, weird thinnings in random spots, uneven negative space, etc.

Before you even TOUCH a computer, you should be sketching. For a long time. Not 5 sketches, not 10, not even 100. More than that. Sketch an idea for 30 seconds or less, and move on to the next one, until you get a concrete idea that you can make digitally.

Before you attempt hand done typography, learn about FONTS. Learn the difference between a good and bad font. Learn the styles. Learn about kerning, tracking, and leading. Learn where to get ones for a good price or even free. Learn how to use them before attempting to design your own.

Before you even try creative design and sketching, you should watch some online tutorials or make the investment and take some Adobe classes. Get familiar with the programs at your disposal.

Take a design appreciation class at youre local college, and learn about designs done by the greats. Saul Bass, Herb Lubalin, Bauhaus, etc.

Please keep it up, but don't take shortcuts.

j.o.y's picture
237 pencils

He made a cow! Sort of! I agree there are a lot of beginner troubles here- but I'll give a bit of credit for creativity. You will need the skill level of typography, design, balance, etc to go with it or you will hard pressed to make a logo for anyone that will actually function in the world.
We ain't just professional doodlers and the computer doesn't do the work for us. It's much harder than most people think! Take time to learn and study, practice a ton, or hang it up. There is no in between.

ajscar's picture
1 pencil

Oh, I see it kinda. Something like this would be better executed using the negative space better.. well.. amongst the other issues.

ErinsSonicYouth's picture
77 pencils
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I mean I got that it was supposed to be a cow, that doesn't mean that it was a well constructed cow.

I blame this on some obvious trouble with the program, and not sketching.

Gabriel Carvalho Lima's picture
1 pencil

Hey, thank you everyone for the comments! Yeah, I'm still learning how to use Illustrator. Also, are there any sites for receiving graphic design feedback as a beginner? Thank you!

ErinsSonicYouth's picture
77 pencils
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So I got my bachelor's degree in graphic design. I'm still technically only a "junior designer" based on my years of experience.

This kind of critiquing is the same exact kind of critiquing I received as a beginner in college, in fact I believe college was harsher.

This is the kind of feedback you need, not someone coddling you because you're a beginner. That isn't how you get better.

Everyone here gave you very sound advice, that helped us become successful and helped hone our craft.

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