Brief from client
A new startup that deals with professional photography. Logo has to be fresh, vivid, related to professional photography and most importantly - easily transferrable to online (apps, websites, etc.) and off-line assets (t-shirts, scarfs, etc)
3 Comments
Ouch, bright blue font on a bright yellow symbol on a white background. A recipe for disaster.
Beside the big eye scorching color, this logo looks really random, without any real idea behind it.
I would restart from scratch, with pen and paper. Sketch a few dozen ideas before considering using your computer.
Thank you. The idea behind the yellow squares somewhat convoluted, but it's there: squares = lots of photos put together into one single camera flash.
I agree with Shawali. This logo doesn't say photography to me, its very generic and it doesn't evoke any feeling from me outside of "logo generator". Seriously, do some more drawings that reveal a concept that translates in black and white as well.