Puerto Rico Weddings
Brief from client
-The challenge is to keep it contemporary and luxury yet wedding-y and tropical. It could also have a bit of the spirit of the Caribbean and Latin flavor of Puerto Rico, ideally.
-No cartoons, clip art, or juvenile feel.
-The words might say enough about weddings without including 'traditional' wedding iconography. I don't like adjoining wedding rings, or hearts, or hands (unless very abstract and contemporary) or any of the traditional wedding iconography that always looks cheesy.....so I'd rather not include.
-No literal cliched island iconography like palm trees, seashells, and waves. Abstract and contemporary and creatively clever versions of this might work, but they must be special.
- Also, I think it's probably best to spell out Puerto Rico (instead of abbreviating it per the URL), per my current home-grown logo.
This design is based around the rectangle shape and curling letter cut-outs. This bar can be separated from the rest of the company name and used as a monogram. Great for stationary, envelopes, wedding photographs, and packaging. Color palette stays within the aqua and neutral range. Fonts express elegance, but have a celebratory sense of fun as well. Not too serious.
1 Comments
Definitely not on par with version 3. Plus, avoid vertical text at all cost! Even it's just subtext. It's super hard to read, especially with a cursive font.