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Quinn Fabrication

Brief from client 

Engineering & Fabrication
Emphasise the letter Q
Bold and simple

I wanted to play with the letter Q and make it bold, simple and easy recognisable. I tried to make it look like the letter has been stamped out of a rectangular bit of steel.

10 Comments

Matt_B's picture
12 pencils
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Clean, bold & the colours are good, maybe a bit generic & doesn't show anything of the steel fabrication process. I'm a diy nut & fabrication makes me think of cnc laser cutting & milling bits, which would lead to monolines, stencilled lettering or tool shapes instead of the flowing tapered ends you're using.

Also the symbol looks too much like the type's Q to be used next to it, & the subtext doesn't need those swash serif things.

Matt_B's picture
12 pencils
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some ideas based on fred's comments below (& excuse those thumbs-downs, i can't seem to get rid of them)

fredrg's picture
81 pencils
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Nice one, I think you are almost there. A good logo doesn't need gimmicks or objects worked into the type, your subtile cut out in the Q conveys metal fabrication nicely, no need to go overboard. The symbol Q matching the name is is a good choice, it leads to easy recognition which is important. One thing that does jump out at me, I would suggest to shorten the tail the Q in the name to bring the kerning between it and the U to fit in with the rest of the letter spacing. And I agree with the previous critique that FABRICATION could be simplified by deleting the extra swashes, the one in the Q is enough.

Gordon-Ramsay-Of-Logos's picture
2 pencils

Don't let your two Q's fight each other off. That is too redundant for me looking at it. Normally, you let your logo stand out amongst others.

fredrg's picture
81 pencils
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Nothing wrong with the symbol being different, but having the same style in the symbol as in the word mark can be a smart choice as it does help with brand identity.

Off the top of my head I'd say if it works for Disney, Kelloggs, Canon, FILA, Facebook, Beats, Lexus, Visa and probably a lot more if I was to do a little research, there can't be much fighting involved.

No offense intended, but keep in mind helpful feedback should try to explain why certain aspects of a design aren’t working or offer suggestions on how they can be improved. Just stating a personal opinion doesn't help the OP designer improve.

kikippi's picture
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I like it, i agree ,Q fights each other ....

IndemarkDR's picture
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I'd use just the WordMark. Not both, especially i wouldn't use it in horizontal version.

ErinsSonicYouth's picture
46 pencils
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I completely disagree with everyone here that is saying not to use the "Q" symbol.

I think both are necessary. This creates wider brand identity, you're able to separate the "Q" from the business name if you so chose, (The exact same way Google, Disney, JC Penny's, etc does), and it makes for a nice, bold, clean logo.

I really really really liked the way it looked in the colors Matt_B offered as well, so I would take his advice on that.

Print365's picture
2 pencils
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Compaq anyone?

kabotostank's picture

That's the first thing I thought of too

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