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Re/Max SB
kellydong | Thu, 06/30/2016 - 19:54
Brief from client
Client would like a new logo which would be used in website and all print materials
this breaks almost every good rule of logo design. first off, try a resource like "logo design love", where you can find tips and guidelines about process.
thenn make a lot of sketches and design the logo in black and white to begin with.
I want to mention about readability here on top of a very good comment above. " BONNER " is fine in that department, but a word above - not so. Don't know why you tacked " S " under a letter above, then the way you highlighted the inner part of what I think is " U " start looking as " L " and I would not be stretching that bar of " T " after " R " that much either. Try to keep letters clearly readable and in order.
If the logo includes the whole house front, then yeah, this breaks every rules of logo design, good taste and then some.
"Stuart" is barely readable.
Never use the bevel/emboss effect. Not once.
I suspect you've been using Photoshop for this. Use Illustrator, your logo has to be vector based.
Never EVER use photographs in your logo. There should absolutely no pixel based elements in your design.
Avoid adding texture on fonts. Also, no drop shadow effect. It makes your logo look amateurish and more than likely ugly.
Now what to do? Apply a proper creative process for starters: research the market, competitors, their brands and logos. Inspiration www.logopond.comwww.dribbble.comwww.pinterest.com. Then, and this is the most important part: sketch. Sketch like there's no tomorrow. Sketch like your life depends on it. Sketch for days on end. Never stop never stopping. This how you will shape your eyes to good design and make cool ideas magically pop up.
Remember: the simpler the better. And don't confuse simple with simplistic, nor complex with complicated.
This is an excellent post...great advice, delivered with a firm but sensitive hand. I love when I see posts like this. It's what this site is all about.
9 Comments
like the concept of the logo
might try change the fonts
Surely the entire house isn't part of the logo?
this breaks almost every good rule of logo design. first off, try a resource like "logo design love", where you can find tips and guidelines about process.
thenn make a lot of sketches and design the logo in black and white to begin with.
I want to mention about readability here on top of a very good comment above. " BONNER " is fine in that department, but a word above - not so. Don't know why you tacked " S " under a letter above, then the way you highlighted the inner part of what I think is " U " start looking as " L " and I would not be stretching that bar of " T " after " R " that much either. Try to keep letters clearly readable and in order.
If the logo includes the whole house front, then yeah, this breaks every rules of logo design, good taste and then some.
"Stuart" is barely readable.
Never use the bevel/emboss effect. Not once.
I suspect you've been using Photoshop for this. Use Illustrator, your logo has to be vector based.
Never EVER use photographs in your logo. There should absolutely no pixel based elements in your design.
Avoid adding texture on fonts. Also, no drop shadow effect. It makes your logo look amateurish and more than likely ugly.
Now what to do? Apply a proper creative process for starters: research the market, competitors, their brands and logos. Inspiration www.logopond.com www.dribbble.com www.pinterest.com. Then, and this is the most important part: sketch. Sketch like there's no tomorrow. Sketch like your life depends on it. Sketch for days on end. Never stop never stopping. This how you will shape your eyes to good design and make cool ideas magically pop up.
Remember: the simpler the better. And don't confuse simple with simplistic, nor complex with complicated.
Good luck.
This is an excellent post...great advice, delivered with a firm but sensitive hand. I love when I see posts like this. It's what this site is all about.
Thank you Shawali
Thanks man. I was actually thinking the exact same thing about your comments =)
Please stick around!
Charlie with a firm but sensitive hand - so true! That is the best thing that anyone ever said about you. I'm actually speechless - very impressive.
This is not at all a logo, rather it is a simple home with notice on its facade.
Further work on this.