Brands of the World

Brands of the World™ an All Creative World site
Brands of the World is the home for the largest library of freely downloadable vector logos, yearly logo awards celebrating the best identities and a logo critique community.
Follow Me on Pinterest
Google+

Rescue Logo

Brief from client 

Logo and identity for Town Rescue Team.

2 Comments

saraqroxy's picture
157 pencils
Idea
updown
Symbol
updown
Typography
updown
Colors
updown

I'm not sure about this... It doesn't really do much for me. That could be just because I'm not a fan of that font, nor am I fan of red, black and white together... But the symbol doesn't really grab me- is it supposed to have something to do with rescue or is it more of a "I gotta have some kind of a symbol, so here's one." kind of a thing?
It almost looks like one hand reaching up to grab another hand, but then the star doesn't make sense.

I guess I'd try different colors, and IF it's supposed to be a hand reaching up for another hand- maybe make them look more like hands!? (And heck, maybe even if that's not what it's supposed to be- that's an idea that works with 'rescue'!?) Like I said, I'd also do something else for the font!

2423media's picture
156 pencils
Idea
updown
Symbol
updown
Typography
updown
Colors
updown

I really want to like this, but there are some issues. I think you are going for an extreme update to a very old symbol/concept, that is good, but it might be too far forward of the idea. As it stands now, I don't like the weight of the "R" in relation to the rest of the world, it's too heavy. The outline of the red into the dark grey looks like a mistake. The "UE" cutout of the grey is catchy, but doesn't make a lot of sense overall. Does the town have a logo? If so, they would probably want that incorporated (in some fashion) as this symbol is not universally known. For what it's worth, I think the curves on this symbol are better than the tentacle looking ones from the previous version.

Version history