SEM 2
buzzroberts | Fri, 05/01/2015 - 00:21
Brief from client
Needs to look simple, clean, professional.
Needs to work on websites, in visual media (lower thirds and banners), and in print (letterheads).
Their eye can be reworked or continued to be used.
Submitting a revision based upon Shawali's suggestion to post it as a version.
Version summary:
Fixed the curve.
Got rid of small hexs on the "i"s.
And made words all the same weight.
Added the word "media" back for Bopota. :)
6 Comments
" Where is the beef? " - that was a very famous commercial back in the 80's...
Where is the eye? That is a question I would like to ask you. Also, what are the two arched lines above a nut represents, please? On a typography theme - I think that " Simple " and " Eye " can be separated a bit more - they're too close for comfort. You need to nail a symbol here and then it will be something to talk about.
Depends on your perception. Is the Mona Lisa smiling? Which direction is truly “up” in MC Escher’s “#25: Relativity”? Depends on your P.O.V.
A better question is: how do you NOT see an eye in this logo?
The eye is at the bottom. you see that last curve? it’s meant to be mentally completed by the viewer.
The iris of the eye is reduced to a hexagon.
If you want to talk about the semiotics of why I chose that shape I’d be happy to: The hexagon is a shape created by bees in their honeycombs—it is a symbol associated with structure, productivity, teamwork. It is also the shape created by the iris in some video camera lenses. It is a shape that suggests community, unity, stability, mechanics and design.
The company is a production company that values teamwork, productivity and careful design in their video productions. The hexagon "fits" them.
The Wifi elements work as well as they now create a lot of wireless video monitoring systems along with Netcasting and set up streaming shows for their clients.
I did it this one a short time ago.
This is far from being a logo. Buzzroberts the idea is even better.
Moreover, it is just confusing. That fusion of SM is not working.
As you said it in a previous review because you are the one who sees these details.
ok I'll say here you can also see a male member. =)
is not one there are two that can be seen! and it seems they are trying to find.
This is the best idea yet in my opinion.
The blues are nice together, subtle, but not too subtle.
I think the typography is almost there. The kerning here 'Ey*e' needs to be tightened up and just check the rest of the letters to make them perfect. Simple and perfect.
The symbol is an eye, with a wifi twist. It might not be the best for a media company, but I don't know what they actually do, so it might! It does get the idea of technology across better than before at least!
So much better than the first versions! I'm so proud. *sniff* ;)
It's almost too simple and alike to the wifi symbol, but I think this is by far your best effort. Good work....the progress is amazing to watch!