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Brief from client 

Pop up tea caravan logo

3 Comments

j.o.y's picture
203 pencils
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I really like the little "leaf cup" it's pretty interesting. But I don't think you need the tea drips and ring- it just complicates things. Use that kind of stuff on a poster or ad, but leave your logo simple.

The font is cute, but I'd keep it solid- like your symbol. "Pop-Up Van" is almost unreadable even at a pretty large size. If you don't need it, take it out, otherwise you are going to need to find a more intentional place for it.

Have you considered having the text all on one line (allowing the color to distinguish the word "tea")??? Right now the placement is awkward on all the text, and the text in relation to the symbol is awkward.

You have some good elements, they are just scattered. You need to work on arranging everything so it looks balanced and where the text and symbol work together.

Shawali's picture
1194 pencils
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Globally this is way too complicated. The font is nice indeed but the symbol needs to be drastically simplified. The first thing I would get rid of are the stains. And then all the rest.

The idea of having a tea cup made out of leaves has potential, but you need to spend much more time sketching to find the perfect way to do it. Right now, it looks rushed and made directly on Illustrator (a big no no in my book)

The subtext is way too thin and small. It's unreadable. Especially with that bright green on a white background. It will cause all sorts of problems on screen and in print.

Find a better color to compliment your overall green color scheme. Like a dark brown or something. It will create more contrast, which is kind of lacking here. Your logo will be more impactful.

Keep at it!

darkreixor's picture
76 pencils
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all and all i like the font and the color but there's too much going on with the symbol and the splatter...?? not sure what that is supposed to represent :)

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