Needed a logo and brand for a photo contest called Sights of Summer.
I put it against the sand background just so the outline would be visible.
The logo will always be colour and fairly large.
Like this type but am unclear about the "sun" object which appears a bit flat and kind of looks like a plate. Perhaps I should never make that connection because it does have the word "summer" right in front of it! I feel that the sand background is actually holding this piece together and that it might be a bit "flat" without it, but of course it really can't be a part of the logo as it's used now. Maybe there's some other treatment that cold bring the sand into play in a better way? Perhaps (and this may be awful), perhaps as a partial fill in the type? Half sand, half blue. Or maybe ditch the sand altogether and add some depth to the sun element to make it pop a bit more...
Thanks for the input. The approach was to try and make it flat looking–like a sticker or stencil. And the sand background was just so the outline was visible.
The logo isn't for a company, just an ad campaign. I was interested in feedback on the branding idea.
This is how the campaign looks: