Signforce updated logo

printgal2 | Tue, 02/02/2016 - 20:05

Brief from client

Client wants logo that gives an idea of what they are about.

updating logo from older version - opinion was people didn't know what company was about.

5 Comments

1375 pencils

Shawali | Wed, 02/03/2016 - 17:33

When a logo is doesn't help identifying what the company does, it's certainly not a good solution to just spell it out underneath.

The subtext is way too cluttered, with too many elements happening at the same time.

If you want people to unmistakenly ID the purpose of the company, you can always make a nice symbol. With a sign company, it should be fairly easy. Design an actual sign! =)

Good luck!

233 pencils

Waffles | Wed, 02/03/2016 - 21:52

I don't think you need the entire naming clarification to explain how the name was reached in the marketing meeting.

Signs + More is more than sufficient.

I knew that you sold signs before seeing that, but to be fair I work at a sign shop, so I am biased.

Amazingly, I don't think I have ever seen a sign shop that used a sign for their logo. All of the ones that I see seem to over-complicate and overwork their logo... exactly like this.