Smart Riser logo
Brief from client
New product - Smart Riser "sleep system". It's a pop-up bed comprised of two cots, queen-sized air mattress and cover.
MSM Outdoor hired Valiant Design (www.valiantdesigners.com) to create an identity for their new line of pop-up beds.
We chose to portray the "riser" icon to simulate the setting up of the bed as well as simulate a head laying on a mattress. There are several ways to spin the logo. They like the "sleep system" concept since their product can be one system, or three separate beds (2 cots and 1 air mattress, or one full queen bed). It's a great product.