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This is a major improvement since your two latest posts.
Right off the bat, I'd say get rid of the ampersand, which looks like a sore thumb in there and complicates things. It doesn't seem to be in the brand name also.
My main concern is about the practicality of this logo. This composition works but it shouldn't be the default iteration for the word mark is totally overpowered by the symbol. Try to come out with alternative iterations.
2 Comments
This is a major improvement since your two latest posts.
Right off the bat, I'd say get rid of the ampersand, which looks like a sore thumb in there and complicates things. It doesn't seem to be in the brand name also.
My main concern is about the practicality of this logo. This composition works but it shouldn't be the default iteration for the word mark is totally overpowered by the symbol. Try to come out with alternative iterations.
But this is definitely going the right way.
Thank you, I'll try some more variations. By the way, the ampersand is in the brand name, actually.