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The Juicebox

Brief from client 

Client required a logo for a new juice / health food bar specializing in smoothies and fruit juice drinks. They wanted it to convey a sense of lightness and happiness.

I really like how this logo has come out, and although I'm not overall fussed about the typeface the actual visual logo has come out nicely. I was just wondering if there was something extra I could add/tweak to bump this logo into a higher level of aesthetics. Please be constructive.

Thanks for your time.

3 Comments

cooperads's picture
195 pencils

Not really liking the symbol. In my estimation, it would be more appealing to take an obviously round fruit and make it square or rectangular then put a straw where the stem would go. This split kiwi/pineapple doesn't really work for me.

jukesie's picture

Thank you for your view, it's given me some nice thoughts. I'll see what I can sort.

j.o.y's picture
238 pencils

I would consider relocating "the" It is a bit bothersome being placed over the J, when it could just as easily be placed beside it.

Version history

  • Version 1

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