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The Worx

Brief from client 

This a job for my boss so he gave me free reign to come up with something

The Worx is a company name for an independent signage consultant.

Ive have played around with quite a few different ideas - mainly joining of letters and a little bit of colour work but i think this is the result im most happy with. Normally i wouldnt use gradients but when i put this next to the flat colour versions it looks way better. What do you guys think?

21 Comments

M@'s picture
345 pencils

Here's an example of stationery

xKillswitch's picture
424 pencils
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Wouldn't the gray line interfere with text?

M@'s picture
345 pencils

No it shouldn't be a problem, there's loads of headed paper out there that has watermarks in the background. Its only 10% Black so hardly shows up when printed. Once there's some black or dark grey text on there it should be fine.

Shawali's picture
1375 pencils
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This looks pretty cool!

It's a detail, but I would fine tune the ligature between the and the X some more.

Other than that, this is pretty bang on. Great job Matt!

M@'s picture
345 pencils

Thanks mate! I see what you mean just a tiny bit of fine tuning needed on that ligature! I have done a load of slightly different versions with different ligatures - should i upload them as one image in the comments?

Shawali's picture
1375 pencils
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Sure!

xKillswitch's picture
424 pencils
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Is this logo medicine related? I'm getting that vibe from the RX. Looks nice otherwise, though.

M@'s picture
345 pencils

read the description, that might help

xKillswitch's picture
424 pencils
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Ah, yes. Yes it would.

In any case, that was my first thought as to what the target audience was. Could be problematic, but it's executed well.

M@'s picture
345 pencils

haha! Yea perhaps, personally i dont see it being a problem myself. Thanks for the comments

Waffles's picture
233 pencils
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I ♥ it when gradients work and don't look old and hacked together!
I hope you lead the charge with a glorious comeback!

j.o.y's picture
238 pencils
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oh no- not a gradient comeback!!! I have managed somehow to never use a gradient in a single design!!! (and I don't ever plan to! lol)

Waffles's picture
233 pencils
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Gradient Comeback is the name for my new band.

j.o.y's picture
238 pencils
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One hit wonder!!! lol ;)

j.o.y's picture
238 pencils
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In the logo only image- I kind of want the "the" to be in that blue shade that it sits above (like the W) because it looks a little disconnected in grey. But I like the use of grey with the logo in your cards, stationery ect.
This looks solid for a logo tho, good job.

M@'s picture
345 pencils

Here some of the ideas i was working with. Is there any here you think are better?

stavengard's picture
71 pencils
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I prefer a left bottom and my second choice bottom center.

j.o.y's picture
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4th row, far right is nice as well- I think it, and the one you chose, are the best ones. Some of the "swooping" letters look a little forced on a few of these.

stavengard's picture
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Splendid job! Not a fan of gradient and " the ", but it works here. On top of all the comments and suggestions want to mention on your " W ". I really like how " R " and " X " are joined and was thinking if you could try to make " W " like that, too.That would only solidified this concept, what do you think?

stavengard's picture
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I think if you could , also, extend " W " as you did on upper part of " X " and then angle it to match " X " - that would help a " the " part of your concept to find its placement, too.

M@'s picture
345 pencils

thanks for the comments! I did actually try that early on but it makes the W become much to wide to suit with the rest of the letters, i did think it would be a good idea too though! Maybe i should try it again but change the angle of the X and W so they match but change the angle to some happy medium where the letters dont become to wide

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