Brands of the World™ an All Creative World site
Brands of the World is the largest free library of downloadable vector logos, and a logo critique community.



Tribo Pet

Brief from client 

Logo for Daycare and Pet Hotel for Dogs.

The name in the logo means "Pet Tribe" in English. The shades of browns and pastes try to refer to safety and nature. The colored triangles are meant to symbolize plurality, demonstrating that here we receive all kinds of dogs.

9 Comments

cooperads's picture
138 pencils

your logo is a dead dog wearing a Native American headdress?

j.o.y's picture
204 pencils

maybe he is a super happy dog, with a slice of bacon hanging out of his mouth!

Bpasch's picture

LOL. I'm not good at drawing, I used a picture of my dog ​​for reference. He was very happy with his eyes closed and his tongue to one side. Maybe because I had the picture in my head did not realize it was looking like something else.

j.o.y's picture
204 pencils

Just giving you a bit of hell! Kudos for having an open mind about it! (I knew I was right about him being super happy! HA!) =)

I am actually quite fond of the type face and the direction you are attempting to go. There is a business near me called "Pet Safari" and they totally embrace the whole "safari" theme. Soooooo- you have actually have a decent starting point. I'd suggest doing a bit of research centered around illustration styles, the words tribe, tribal, etc- all relating to your theme- and do some more sketching! Not a bad start! Keep at it!

*** oh and keep in mind the "rough" look of your typeface- this should be echoed in any symbol you create- if you decide to stick with it!

ErinsSonicYouth's picture
45 pencils
Idea
updown
Symbol
updown
Typography
updown

I'm going to be that person.

And everyone hates that person, but this is marketing and it is something you need to take into perspective.

The Native headdress in your logo can, and most likely will, be taken offensively.
Even if you are Native American, you know only a chief can wear that headdress, and only during a ceremony.

If you are going to shoot for something tribal, go for a totem design, include aspects of Native culture, all of that is acceptable.

I think you need to completely get rid of that headdress.

Shawali's picture
1197 pencils
Idea
updown
Symbol
updown
Typography
updown
Colors
updown

I won't get into the "cultural appropriation" debate, I'm not American and it doesn't interest me in the least. But I think you can get rid of the whole symbol altogether. It feels graphically disconnected from the word mark, which is really interesting.

What I like with the hand made word mark is its roughness and grit as well as its uniqueness, none of which you find in the symbol. That dog does look like it OD'ed on bacon. And globally it does look like you went for a native american look and feel, but it feels forced, undocumented and poorly though through.

Keep at it!!

j.o.y's picture
204 pencils

well here in 'Merica the word cup can be offensive to someone!

I think that whole issue with the Native American thing was made much worse when Millenials started wearing them to music festivals! lol

Anywhoooo I will say that the suggestion above about going with a totem pole type of design could be really cool. It would also compliment the style of the text - which I really like.

ErinsSonicYouth's picture
45 pencils
Idea
updown
Symbol
updown
Typography
updown

I'm getting into it, because any kind of mark like that can ruin a business if people take offense to the logo alone. I'm thinking of PR issues, let alone general logo issues.

Americans are pretty hyperbolic and black and white. (excuse the pun).

Bpasch's picture

Thanks for all the comments.

About the fact that the symbol may become offensive, I believe that will not be a problem here. Anyway, it is clear that I need to research more, I was naive using any Indian as a reference. Here the Indians also wear headress like these, but I believe that adjusting the drawing with finer and more colorful feathers reminds less Native Americans and more South American indiginas.

As for the symbol I really want to take off the circule and the triangles and leave a simpler set with the typography, but in the preview the customer loved the idea of the circle with the triangles.

I'll search and scribble a bit more and see what comes to mind.

Version history

iStock Offer