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True Sweat 2

Brief from client 

The client is creating an organic workout sweating cream. The cream uses matcha tea leaf and other organic ingredients.

This is still in the sketch/ Idea phase, so definitely nowhere near done.

9 Comments

j.o.y's picture
233 pencils
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I much prefer this color scheme to the previous one. But the symbol isn't working yet. I think for me it's the shape of the droplet and the shape of the leaf are so similar that they don't work together.
Maybe you could try making them one thing? As in, the droplet already shares such a similar shape to the leaf that it could be both at the same time. This could fail, but I think it's worth a try and could turn out to be a clever subtle thing.
Also check the kerning- all looks good except the space between u and e in "true."
Good luck =)

Carlo_5's picture
10 pencils

I have to agree about the shapes being too similar.

Another thing I am struggling with is the leaf as the representation for an organic cream. I get the "natural" part I suppose you were going for but I just don't think the leaf is working as the best representation.

I know it's hard to ditch something you have been working with but, if you can get to the next level, then the logo may be truly great.

I still think there has to be something in one of those cream containers.

Or perhaps as j.o.y. mentioned combining or "morphing" the leaf into the drip.
I don't think the drip needs the drop shadow or secondary drip behind it either.

Total stock image but It's purpose is just for idea -
Flip it, turn it on it's head, look from a different angle and see how you can incorporate the drip if possible.

gdsalcedo's picture

My client wanted a leaf in the logo due to the fact that she uses matcha leaves as a main ingredient for the lotion. As to making the droplet and leave one I have tried that. It's hard to make them into one without it's either looking like it as sweat droplet or just at leaf.

Carlo_5's picture
10 pencils

Hmmmm. Blending the colors doesn't help?

I'm wondering if you could get away with making the leaf into one of the letters like the first T. Just an Idea it will be tough and would need to look perfect.

I'm going to have to think about this one a bit more.

Shawali's picture
1267 pencils
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I think nothing is really working here as I'm pretty sure this logo was made without any proper creative process.

I'm going to sound like a broken record to some, but from my 6 years on the Critique Section, I can say that 99% of drab, underwhelming, random, nonsensical or simply bad logos come from the lack of market research, inspiration and sketching as well as laziness and designing directly on the computer.

This here logo falls in the totally random category. It totally misses that organic feel a dozen hours of sketching would have brought.

Also, what bugs the most, is that by looking at it for 5 secondes I can see the simple and clever yet obvious idea that could turn it around. But since you didn't really take the time doodle on paper ideas revolving around leaves and water drops, you just didn't see it yet.

That is one of the pitfalls of designing straight on the screen. You just make sure that something looks good (and it doesn't) rather than something that really means something.

gdsalcedo's picture

I don't know what gives you the assumption that I just start sketching up ideas stright on the computer ? I actually spend hours sketching on paper thats always my first step. I sketch a couple of ideas without looking at any other logos to make sure my logo isn't highly influenced by other logos. After that I spend hours with research, but also as my job as a designer for a client that has specific request / desires for said logo. I have to abide by what they request since it is thier logo. Trust me I try to influence my clients to make better choices, but overall they have the final say. I don't what to sound negative I respect any critique. I'm not sure if you have actually dealt with real clients since you since you stand by your six years of the critique section, and mention nothing about your deisgn experience. What makes a good logo to you ? It's hard to receive critiques from someone especially this type of critique without even seeing any collateral/ any work you have done. Anyone can critique, but not many can design. Now I'm not saying this logo is amazing I just want to understand where you are coming from and try to understand why I should listen. Most critiques not only observe the negative but also give feedback on what could be improve. They also go into detail on said critiques. I'll I see here is you saying i have done no research, no sketching & just jumped the gun and just started making random stuff on the computer.

j.o.y's picture
233 pencils
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whoa slow your roll! There is no reason to get upset or challenge anyone, especially someone who took time to try to help you! His critique is valid, and even gave some of the same advice I did (regarding the leaf)- so maybe you should consider it ?? There is no need to blast someone, when you essentially uploaded your logo to get ADVICE, just because you didn't like what that advice was.

And you might be eating those words if he actually stoops to your request to see his work- just sayin' =)

Shawali's picture
1267 pencils
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Ok, first let me say that I may have been a bit harsh in my initial comment. Sorry if it hurt, it wasn't my intention.

That being said, I just pointed out that your logo doesn't really work for now and looks like you haven't spent enough time on it. My bad if you did but it clearly wasn't enough.

Trying to get back at me, putting my legitimacy into question, with a long diatribe isn't the right answer though. The problem remains the same: right now, your logo looks like it isn't the result of a properly applied creative process.

And please stop with the lame "the client has requirements" excuse. These requirements can be a pain in the ass but it doesn't prevent you from doing a good logo. I even gave you a hint what could make it really cool.

And what makes a good logo? It should be relevant, unique and leave a lasting impression. Right now, your logo has none of these qualities. But since it isn't anywhere near finished, as you said, it's ok, you just need to be log in a few more hours. It just that right now, I can't help but feel that there's isn't a clear direction. That why I said it looks kinda random.

Again, sorry if my review hurt your feelings, but it will be much more helpful than any half-ass designer telling you your logo is great. I'm only here to help, don't see any malice in my comments.

I don't consider myself a great designer. There are kids out there who are already better than I ever be. But 14 years in the business gave me somewhat of a sharp eye for good and bad design. Now, if you want to see some of my past projects, there you go: www.chputz.com I haven't updated it in a while though since I'm not a freelance anymore.

ErinsSonicYouth's picture
70 pencils

I've never seen your work before, so this is now my favorite thread.

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