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tvastra
designexin | Sat, 12/31/2011 - 09:45
Brief from client
...an innovative furniture brand...tvastra means "creative power" in sanskrit....
...an innovative furniture brand...tvastra means "creative power" in sanskrit....
Very good execution apart from the sharp tail end of the red shape - I feel like that could be drawn better, needs some slight tweaking.
Overall it's a strong symbol and works as a logo but I'm in doubt as to how appropriate it is for a furniture brand. You did say it was an 'innovative' furniture brand so maybe I'd have to see the work to understand. Right now this logo seems quite overpowering and violent, and this is accentuated by the bold font. Combined with the black box border, I'm sorry to say it almost feels like a symbol for a dictatorship.
Be careful of your use of color and shapes... I see a cross, a dagger... and the cross-hair thing you did with the box doesn't help... so just tone down the 'power' aspect and bring in more 'creative'!
loose the shapes in the background as it seems they are there for no main reason. I believe this is ok at the moment but could be executed better. It is still not clear what the logo mark is and if it is meant to be abstract then it could be cleaned up a bit. You are on the right track though. I also know that these colours portray power and dominace but mess about with different colours to see what other feeling you get as this is very overpowering.
The typeface is also pretty basic, especially for a innovative furniture brand, experiment a bit as I would like to see some brushed up submissions form you.
lose the cross hair light gray stuff, looks like the stuff they put over stock images. lose the black square, useless. the mark itself is slightly unimpressive. maybe like others said lose the ultra sharp edges. looks like a knife production logo or weapons factory, not really very inviting. i would consider keeping same shape in one color only with highly rounded edges and much smaller scale compared to the text below (or to the right). also the font isnt really helping you. looks too 1980's and overly bulky. go to dafont.com and look up new additions to sans serif under popular and choose something modern looking. this is irrelevant but i dont think the name is very effective for the brand. i dont know how to pronounce it by looking at it, never a good sign for a global brand. regardless, great start.
The shapes make any balance.
Square, triangles, circles, make confuse read and aesthetic decrease.
But, the colors and the symbol are close to good.Try make the shapes seem.
i like this form. but the lines and circles is complicating it. You have to keep the simplicity of the form. May be reversing out on the square the way u have done in the second option might work for this.
I like the idea but wonder if it could be simplified using the middle trace as the top of the T similar the second version of this logo, also i will go with a more light typography.
9 Comments
Very good execution apart from the sharp tail end of the red shape - I feel like that could be drawn better, needs some slight tweaking.
Overall it's a strong symbol and works as a logo but I'm in doubt as to how appropriate it is for a furniture brand. You did say it was an 'innovative' furniture brand so maybe I'd have to see the work to understand. Right now this logo seems quite overpowering and violent, and this is accentuated by the bold font. Combined with the black box border, I'm sorry to say it almost feels like a symbol for a dictatorship.
Be careful of your use of color and shapes... I see a cross, a dagger... and the cross-hair thing you did with the box doesn't help... so just tone down the 'power' aspect and bring in more 'creative'!
I love the idea, the meaning and concept!
loose the shapes in the background as it seems they are there for no main reason. I believe this is ok at the moment but could be executed better. It is still not clear what the logo mark is and if it is meant to be abstract then it could be cleaned up a bit. You are on the right track though. I also know that these colours portray power and dominace but mess about with different colours to see what other feeling you get as this is very overpowering.
The typeface is also pretty basic, especially for a innovative furniture brand, experiment a bit as I would like to see some brushed up submissions form you.
lose the cross hair light gray stuff, looks like the stuff they put over stock images. lose the black square, useless. the mark itself is slightly unimpressive. maybe like others said lose the ultra sharp edges. looks like a knife production logo or weapons factory, not really very inviting. i would consider keeping same shape in one color only with highly rounded edges and much smaller scale compared to the text below (or to the right). also the font isnt really helping you. looks too 1980's and overly bulky. go to dafont.com and look up new additions to sans serif under popular and choose something modern looking. this is irrelevant but i dont think the name is very effective for the brand. i dont know how to pronounce it by looking at it, never a good sign for a global brand. regardless, great start.
The shapes make any balance.
Square, triangles, circles, make confuse read and aesthetic decrease.
But, the colors and the symbol are close to good.Try make the shapes seem.
It's pretty badly executed, I don' like the color scheme or typography used.
All in all, it doesn't look very pleasing or memorable.
i like this form. but the lines and circles is complicating it. You have to keep the simplicity of the form. May be reversing out on the square the way u have done in the second option might work for this.
I like the idea but wonder if it could be simplified using the middle trace as the top of the T similar the second version of this logo, also i will go with a more light typography.