Two Tribes Media
mindseye68 | Tue, 09/23/2014 - 06:06
Brief from client
Two Tribes Media
Native American Symbol for icon
Try to represent the "2" in Two Tribes.
Reddish Orange color
Keep it clean
Keep it horizontal
Logo for a marketing and media company.
They basically help companies with their online and offline marketing identity, sales, etc.
They wanted something to express the "2" of them in Two Tribes and wanted it to have a Native American symbol in it.
I appreciate and welcome any and all feedback and critiques..
V.
6 Comments
I really like this overall but im not sure about the font, it looks too much like calibri for my liking - a font i detest! im also not so sure about the line at the end with media next to it. Perhaps if the line and media were in a silver grey colour it would help to aim the focus on TWO TRIBES, or i would try removing the line and put media under the word TRIBES and justify it to the right
Appreciate your feedback..! I had used some other various fonts and they liked this the best from the others.. this does resemble calibri, is actually called ASAP. I picked it for the the roundness.
I may take some time and work on a custom font.
As far as the | media, they strongly state - horizontal. I will upload the media positioned at the bottom, maybe a few critiques can sway them. ;)
Again, I appreciate your review.
V.
Even with media written underneath the logo will still be horizontal... Ah i knew i recognised the font, i downloaded ASAP a little while ago now
The weight of the two typefaces certainly seems to be unbalanced. Explore variations on that, I think.
Also, It looks as if you are using a rounded polygon for the O. I would simplify it to a circle, or make the edges sharper (I'm learning toward the former). When it is reduced, you won't see the corners anyway. Other than that I like the subtle shadows for the huts. That rarely works well in a logo design.
I'm sorry but I'm reading TW Tribes. I don't think the symbol substituting for the O really works. Or at least it gets in the way of good readability.
I'm also not a fan of the drop shadow behind the tepees. It doesn't really bring anything and complicates the logo.
Other than that, I think you're definitely heading in the right direction.
I like this. And as mentioned above don't go with the polygon use a circle. And lose the shadow behind the wigwams. And you'd probably have a solid working logo!