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VitaliThee

Brief from client 

Logo for an revitalizing Tea (Thee in Dutch)

2 Comments

Shawali's picture
1270 pencils
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Unfortunately, this logo strikes me as unimaginative, poorly thought through and globally very underwhelming.

The symbol is generic as hell. Leaves are the very first thing anyone would think about. It feels rushed and executed directly on screen rather than being fleshed out organically on paper. Which would make thanks for this logo ;)

There is a reason why subtext is called this way. It's meant to be UNDER the word mark. It's a matter of hierarchy of information. You want people's attention grabbed by the symbol first, then by the name of the company. Here, the subtext is just getting in the way and complicates everything.

The font is such a bore. It looks very well like the default font on Illustrator. The bold/regular mash up is an old trick and makes the whole thing even more bland than it is already.

Same goes for the choice of colors. Like the leaves, green is the obvious choice. But way too obvious. It's been done a gazillion times before, so if you really want your logo to stand out, you got to beyond that.

To conclude, as it is the case for most bad logos, it is the lack of a proper creative process that is at fault here. You need to start with a thorough research on the market you are dealing with. Then, get a good fix of inspiration from sites like Pinterest and then use that research and inspiration to sketch for hours on end, until something cool organically appears under the pin of your pen.

Keep it up!

EdgarSacadura's picture
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Well... I agree with Shawali 100%, this logo looks so generic and obvious it would never been remembered... my opinion is to start from the begining, pen and paper and the old "mind map" diagram, start to eliminate the obvious / boring ideas, then start drawing. When you think you have some good options try to make them in illustrator.

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