Brief from client
To crete a new logotype where there is a subtle but strong graphic within the type, as in the FedEx example.
Application of logotype to stationery.
The hidden lightening bolt is a nod to the "God" Vulcan (Vulcan is usually depicted with a thunderbolt), rather than trying to shoe-horn in that Vulcan was actually the God of fire and smithery and trying to use all that symbolism in one logo!
7 Comments
There's nothing to add to this other than excellent work.
Well done. Congrats!
nice, visible logo is hidden.
Very dated execution, but great idea
here is the pure logo
Wow. I will take lessons from this. Great job!
Great!