Brands of the World™ an All Creative World site
Brands of the World is the largest free library of downloadable vector logos, and a logo critique community. Search and download vector logos in AI, EPS, PDF, SVG, and CDR formats. If you have a logo that is not yet present in the library, we urge you to upload it. Thank you for your participation.

WakeUp

Brief from client 

The client starting to sell online coffee, he want a new brand, naming and brand identity.

7 Comments

cooperads's picture
195 pencils
Idea
updown

I like this but I don't understand why you opened up the bottom of the coffee cup? It makes it look like wakeip.

danieleaq's picture

Just to do more readability

JNF Design's picture
37 pencils
Idea
updown
Typography
updown

I agree with cooperads, the bottom of the coffee cup feel unnecessary.

gcmoe's picture
Symbol
updown

If you see the hidden message (IP) the bottom makes totally sense.

cooperads's picture
195 pencils
Idea
updown

Hidden message? What am I missing...drink coffee and I have to P?

ErinsSonicYouth's picture
80 pencils

I mean, it might be a stretch to claim they're trying to reference an IP address, but you would think they'd include that in the brief.

This is why designers need to be taught to write proper briefs.

unterm rad's picture
91 pencils

A bottomless cup of coffee is the Holy Grail to real coffee drinkers.

Version history