A small graphic design business that specializes in photography, wedding fixtures, invitations and logos.
Well, the aperture style logo is a bit out of the question now that someone did it already in the comments (which is something I find weird, to be honest).
Find another font. Myriad is one of the most plain font ever, great for long texts, but certainly not for a logo. Check out some sites such as www.losttype.com
Watch out how you place your text, by the way, it's completely off balance.
I really don't like these shades of blue. Way too dull. It's not because there is "waterfall" in the name that you have to make the logo all blue.
See if you can play with some of the letters, especially the M and the W. I'm sure you can come up with something "waterfall-y" with it =)
I agree with Shawali - especially about centering all text! And it seems like the text below the logo should match the logo colors- this seems to clash! (And I hate to be a negative Nancy, but I think you should stick with the waterfall idea- but just work on making it more hand drawn/illustrated looking!)
I don't normally agree fully with the masses, but now I do. This resembles more waves than waterfalls and as Shawali mentioned..... the font is sooooooo old school. I'd go back to Niagara and work with that one ;)
The type is pretty bad on this, and if pretty much everyone doesn't care for the logo then you should probably re-think it. In my defense I suppose the idea was just to remind you of water, especially the swirling tides at the bottom of a waterfall, but if no one sees that I suppose it's a moot point! I think you need to slow down and think this through a bit more, and draw it out.
ok so i am going back to the logo with the actual waterfalls. thanks