WAYKN
Brief from client
This is my own brand for clothing and other art over all. I know you may be thinking this looks like crap but I know, It needs refinement. The lettering is something I want to keep because it's kind of it's own logo, but The part on the left is more so what I want to work on. I wanted something bold and to match the look and style of the lettering..HONESTLY any feedback at all is definitely welcome, because I've put a lot of thought into this basic piece but I'd like fresh eyes and opinion on it. If it helps this is the meaning behind the name WAYKN: Open your mind to the impossible! There's ALWAYS a WAY to see through some one else's perspective. Because if you just stick to the facts they tell you, there's no room for a little imagination. When your AWAKE or sleeping, you can still WAKE up, or in other words, open your mind to new ideas and create something better.
The thought process behind the logo on the left here is that it's kinda like a little city, three buildings all reaching upward to the sky seeking new limits to break giving people the ability to over see a city from the top giving them a better perspective or understanding of things. As for placement of these buildings I have them set up so they create W for WAYKN in a 2D perspective. The shadows on the building are on their right side. Suggesting that the sun is setting and it is becoming night time, a time where most creative thinkers or business men are still awake working to create something better or to be one step ahead.
Alignment changed as suggested by race. minor additions to logo. and change up on the look of the N to hopefully make it still look unique but take away from it being mistaken for an I without disconnecting it from the K entirely. this is version #3
Thoughts?
8 Comments
I think this one is more consistent than V2.
Keep in mind the TM symbol isn't needed when presenting logos, but it looks like it should move a shade to the right to align with the N line.
thanks switch! I'm really torn between the two but now that you brought up consistency im leaning more towards this one even though i like the look of V2 more. and ya didnt even think of moving the TM until after I uploaded. i was like oh how did you get there haha
Yeah, the more I look at it, the more I don't see a real interaction between the symbol and the word mark.
I like the font you picked, but I don't feel the alterations. There're not really organic and feel forced.
I'm sorry, I hope I'm not being rude, I now live in the constant fear that Mr Fuck-You-I-speak-only-Portuguese from the other post is going to blast me for giving you a fair critique =)
hahahahahahaha no your not being rude at all hahahaha Thanks for you're feedback Shawali, everything has been much appreciated!
and were you talking about the symbol alterations or the wordmark alterations just to clarify(:
Font alterations.
je tlhov 'ej taQ!
I'm no language expert, but was that Klingon? Haha
Yeaa! I think this looks more consistent than your other version.
I sneaked a peak at your newest version and i must say that one also peaked my interests. You're on the right track. Keep listening to the advice people hand out and you'll have a solid logo in no time!