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Window Fashion Showplace

G13Design | Tue, 11/15/2011 - 23:31

Brief from client 

Company Name:Window Fashion Showplace

Slogan:Window covering decisions made easy!

What We Do:We have done the research to help businesses "sell" and consumers "buy" window coverings easily and have confidence that they are getting great product, solid warranties and on time delivery at a great price.

Our Industry:Home & Garden

Our Target Audience: Retail to the consumer that is shopping for home furnishings in window coering, flooring and furniture retailers. Decision makers are primarily female and own their property. They may be going through a lifestyle change (marriage, home purchase, baby, etc.) Ages can range from 25 - 75.

We like colors that are popular in home design. Not too bright and favor greens(1) or blues(2).

VERSION 2. New font/color.

3 Comments

botw's picture
224 pencils
botw | Wed, 11/16/2011 - 03:54
Idea
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I think you should either make the text bigger or smaller. Right now it's not working in relation to the symbol. Also never do this weird varied spacing. Colors not really working for me.

G13Design's picture
144 pencils
G13Design | Wed, 11/16/2011 - 03:57

Thanks. I like this mark so I keep messing with it. I need to just not look at it for a week.

boyd669's picture
39 pencils
boyd669 | Wed, 11/16/2011 - 04:27
Idea
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Typography
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Love the idea...specially the W turning into a window, think you nail it there. Play with more colors and other font and maybe a bit smaller (the font)...def like the direction you are going.

Version history