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Yankee Hops

Brief from client 

We are a farm startup, growing local hops for local craft breweries in New England. We are also considering the name Bunny Hops Farm. Our buyers will be mostly men between the ages of 25-45. Thank you.

We are torn between the names Yankee Hops and Bunny Hops Farm. The BHF logo you might see here is also ours (only allowed to post one at a time.) Please let us know what you think of the names and logo designs. Thank you.

13 Comments

ErinsSonicYouth's picture
80 pencils

I mean, which name is more relevant to your identity and brand?

Bunny Hops is more clever in my opinion, even though I truly hated that logo.
Yankee to me just sounds like your typical American beer.

BunnyHopsFarm's picture

Hi. What about the BHF logo did you hate? So far I have found that women like the name Bunny Hops Farm but men don't. As far as which one is more relevant, I guess Yankee as I am in New England. I just think it is a little boring. I would like to make Bunny Hops work. I originally had a cute bunny being tickled by a hops plant but my audience is manly beer brewing men so I doubt it would appeal to them which is why I chose that particular bunny. I had another bunny in a leather jacket and mohawk but none of my friends reacted positively to it. If you have more insight, I would be very grateful. Thank you.

j.o.y's picture
238 pencils

How many of those bunnies did YOU draw??? Let's see some sketching shall we?

BunnyHopsFarm's picture

Your comments are completely unprofessional. Also hypocritical to have a chihuahua picture instead of your own logo, something you obviously did not draw, which gives you zero credibility. Since you lack professionalism and credibility, your bullying opinions are ultimately disregarded.

Shawali's picture
1375 pencils

Watch out the attitude please. There's nothing derogatory about Joy's comments.

She's only here to help and has a pretty good record of doing so.

She is just making the same point that I made in your previous post about not (like never ever) use clip arts and third party graphic elements. Right now, your logo is just an aggregation of stuff made by other people. That's what's not professional. And that's not how logo design work, especially when it's your own company.

Do your own thing. And if you can't, hire a pro.

j.o.y's picture
238 pencils

Thank you.

ErinsSonicYouth's picture
80 pencils

If you're going to go for the Yankee theme, really go all the way with it. Go full Yankee Doodle on everyone. Also, just my 2 cents, I wouldn't isolate any one audience. Try to brand yourself to where men and women can both enjoy it.

My advice is to do a lot, i mean a lot, of logo research.

I didn't like that logo because I felt it was poorly put together, nothing was self created, the fonts were uninspiring, it was very busy, and photos in a logo are never a great idea.

I think Bunny Hops is clever, however I can see the merit in going classic American with the Yankee theme.

ErinsSonicYouth's picture
80 pencils

I'm just going to attach a ton of photos of American styled beer brands that I happen to like, and help you see what your competition as far as craft beer is.

ErinsSonicYouth's picture
80 pencils

vintage american beer branding.

ErinsSonicYouth's picture
80 pencils

Very 'Merican

ErinsSonicYouth's picture
80 pencils

I happen to like the rustic look of this advertisement

ErinsSonicYouth's picture
80 pencils

Even the faded red white and blue on these shiner bottles are nice.

ErinsSonicYouth's picture
80 pencils

Also. Shot in the dark.

Instead of "Bunny Hops"

Why not "Wild Hare Hops"

Since you are trying to keep things more masculine.

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