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Your critiques for my new logo

Brief from client 

It's new logo design for Tactical Store.

This is the logo after some modifications.

2 Comments

stavengard's picture
71 pencils
Idea
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Symbol
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Typography
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Colors
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An improvement from a last version. However, a red beret better is more suitable for this concept versus a black one and would only limit to one line instead of four.Now the wings and then ribbons are way too many elements. I think that you can establish symbol without them entirely. Refine " TS ", continue to polish beret/shield part and you could get it done.

paintedjeff's picture
30 pencils
Idea
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Typography
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that hat looks like a pice of meat. just make it a solid shape, probably red. Personally, I might get rid of it altogether and just have the shield. like many logos, it suffers from trying to do too much all at once. Simplify. I like the T in the symbol, but s isn't quite working. but the text below doesn't match- it's too much. narrow it down to two fonts. and no more.

Version history