Logo(redesign) need Help / Ideas / Suggestions / FeedbackSubmitted by n0bod1 on Thu, 08/10/2017 - 16:23
I have big troubles to do a logo redesign and (furthermore) a new corporate design with this company Eigner:
„please make us more elegant and sporty – we are a 70 year old company and we do car repairing we would like to present us in a modern and professional way. [in fact they are good and theire image is also very good]
- target group: every person with a car...
- staff: 12
- private company
- no logomanual and no CD existing
at first the clients whishes:
„We like our logo very much – please do not change the font - we think this is an elegant sign from a creative person – you can change some of he balks below... but please not to much“
change the color order to the real CMYK
delete key-color (black)
delete sublogoline [Karosserie & Lack – because of theire good image regional people know what Eigner does]
bring handwirting logo closer and color it black (for the 4th CMYK color black) so that everything should get in a 3 x 3 cm rectangel
customize the handwirting font to baseline, X-Height, cap height...
[thoughts approved from company ]
now we have a smaler handwriting logo in black (K) with 3 (CMY) colored balks... my plan is to resize the length of these balks like this:
Yello (the last one) longest
Cyan (the first one) longer
Magenta (the middle one) smallest
so I have the 2 main colors for the corporate design... Yello and Cyan.
[perfekt – the competitiors do not have these colors... I would like to use magenta for smaller things like icons, listing points...]
my (short) thoughts for future commercial:
I would like to do positiv advertising: the normal way is that people have a problem (car accident) and searching for a car repairng shop. I would like to change the thoughts in their mind: this company can help me IF I have a problem. So I will show happy people, repaird cars... and less broken cars or „before – after“ pictures [also the textes will be positiv]
And at last: some profi typography tips? ^^
I don’t identify this „Eigner“ font – I really tried (all) tools: Fontspring, Whatfontis, Myfonts, Fontsquirrl,... in my opinion these are the bests – but no results... any Ideas? Maybe some of you can recommend me a similar font? and what font would you mix up with this logo? I think of two opinion:
If there is a beautiful similar font to the logo font I would like to take
h1: (similar font)
h2: sans-serif (black)
h3: sans-serif (bold)
p: sans serif
If there is no similar font than:
h1: slap serif (bold)
h2: slap serif
h3: slap serif (kursiv)
p: sans serif
for free font: sadly; I will take Lato (I like the charakter of the „S“ letter)
for commercial font: I will chose one of these 3:
FF Marselis / Slap
FF Unit / Slap
By the way i like the secont option with the first font marselis best
I think this really goes with the logo font....
Now its your turn
What do you think about:
- my ideas about the logo redesign
- the font mix options
I am looking forward to hear your opinions :)
NOTE: Please write in response just COMPANY (or „E“igner) to avoid google search results.
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Sorry for my lack of english